Usually, I gravitate towards liquid foundation as my preferred foundation type. However, I always want to try something new so when I was offered the opportunity to try out Urban Minerals Loose Mineral Foundation* I thought why not!
I’ve only tried a powder foundation once before but didn’t love it for my dry skin. I’ve never tried anything that was mineral and after finding that this is vegan, whole food based, cruelty-free makeup and I thought, maybe a more natural product could be good for my skin. Plus, none of my other foundations can claim to be this natural! I also read that it will leave you with smooth and dewy, medium to high coverage skin and has a 12-hour wear! Yes and yes!
What it is
Urban Minerals is a collection of luxe Mineral Cosmetics made for multicultural women of all divine and diverse backgrounds. (urbanminerals.ca)
I love the empowering nature of this brand and how it has very positive messaging throughout. I also love supporting Canadian companies and Urban Minerals is based out of Toronto! Not only that but they locally source each whole food ingredient. Below is more information from their website;
Drawing on the power of 8 herbs that come from Canada, our skin care minded foundations and more are hand made and infused with Reiki. This ties together a local Canadian economy, a reductionist approach to our carbon footprint, and an intuitive understanding of the body & environment, with style. (urbanminerals.ca)
The shade range is pretty good too (33 shades). I picked out the shade unfurled flowers which is described as fair, olive and yellow undertoned. That’s me!! I was a bit hesitant what my shade was at first because I felt like I might have been able to fit into a few of them but I’m really happy with how well this matches my skin tone. If you are shopping online you can reach out to Urban Minerals and they will help shade match you as well.
This costs $45.00 CAD (30 g). I think it’s on par with a lot of my liquid foundations.
Application & Wear
I’ll start off by saying that this feels silky and finely milled. The suggested application is to use a kabuki brush and buff this in a circular motion over the skin. I used my Sephora 56 brush which is a small, dense kabuki style brush. I loved the way this foundation applied with the brush because it buffed out so easily and because the brush is dense I was able to build up my coverage. I was even able to use a little bit more of the foundation under my eyes and it doubled as a concealer!
You can also mix the loose mineral foundation with your beauty oil or serum or can apply it with a wet beauty sponge. I haven’t tried it with a serum but I found it applied evenly using a damp beauty blender. I think both methods work for me but the brush technique was quicker.
My skin looked even without looking like I had a lot of foundation on and I appreciate a medium coverage look. Within the hour it melted into my skin and looked even better! I have to say that for someone with dry skin this did not make me feel or look dry at all. I would always start off with moisturizer and if I felt I was feeling particularly dry that day I would spray some setting spray and that worked out great.
I wore this for about 10 – 13 hours on a given day and it held up nicely. After a long workday that’s something that I can feel good about. It’s so lightweight I forget I’m even wearing anything.
It’s such a pleasant surprise to try something that’s so different from what I usually wear for foundation and have it work so well for me. I did have some hesitation at first because I do have dry skin but it didn’t leave me feeling dry. I think it’s worth giving this a try and seeing how it might work for you. I also like knowing that what I put on my face is actually made with good ingredients that are full of vitamins and antioxidants!
You can purchase Urban Minerals on their website at UrbanMinerals.ca
Have you tried a mineral foundation before?
Lots of Love,